Spotify asked us to get people out of the habit of listening to the radio, and instead get them to think about listening to Spotify in the car. We decided to play on listener’s nostalgia and take them back to the original “playlists” — DIY mixtapes.
AD: Rachel Williams, Bentley Harden
CW: McKenzie Woodall
(The password is mixtape — all lower case)
Lay’s asked us to create a “culturally relevant campaign that will be buzz-worthy and strengthen Lay’s brand distinction”.
This was our answer.
AD: Claire Sweeney
CW: McKenzie Woodall
* = spec work
